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CV Profile No.55714

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Last name : *****
First name : ***
Phone : +2***********
Email : ******@******
Date of birth : ********
Nationality : ****
Address : ***********************

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Profile details

Job category searched
» Management
» Marketing, communication
» R&D, project management
» Associative activities
» Consumer goods
» Industry, production, manufacturing and other
» Luxury, cosmetics
» Marketing, communication, media
Professional experience . More than 10 years
Professional Experience: 
Director
Renzo Limited
Since 07.2014
Nairobi-based company providing cell phone, TV, computer, and auto accessories sale and repair services. Leveraged entrepreneurial acumen to develop company from concept to full-scale operation. Defined organizational structure, articulating and implementing business, marketing, and operations strategy to drive growth. Scope: Staff: 5 reports Delivered Results:  Developing and executing digital marketing and social media strategy to grow and expand customer base, engage clients and prospects, generate and close business leads.  Steering distributor relations for timely and efficient delivery of customer orders.  Spearheading integrated marketing and advertising including postings on X-pat Link Magazine to attract clients.  Secured and closed deals with key accounts including Hilton Honors Hotel, County Government of Kajiado, the Karen Country Club and Newspaper Transporters Limited as a panel supplier.  Drove substantial cost savings by transforming business model from a physical to an online store.
Brand Manager
Nation Media Group
03.2012 - 05.2014
Highest circulation independent newspaper in Kenya. Built the branding, marketing vision, and execution strategy for the Daily Nation, the largest brand at the Nation Media Group that generated 50% of market share, managed Taifa Leo Newspaper and Newspapers in Education (NIE) program. Scope: Staff: 1 staff P&L oversight: KES 56.3M (The Daily Nation) & KES 134.2M (print budget) Delivered Results:  Spearheaded the flawless execution of marketing brand plans and activities including: o Full cycle event execution of the 2014 Governors’ Summit in Naivasha, graced by the President of Rwanda, including above the line (ATL) and below the line (BTL) communication, venue booking, vendor relations and payment. o Roll out of “Utajenga Lini na Daily Nation” and “Soma Ushibe na Daily Nation” campaigns.  Gained KES 1.5Million in new revenue streams through a partnership with Gor Mahia and AFC Leopards for co-branding of football jerseys.  Blunted competitive pressure with market research and product development to drive brand strategy.
Category Manager
Unilever Kenya
01.2011 - 12.2011
World leading consumer goods company with over 400 brands. Assumed executive charter for brand direction for the skin cleansing, skin care, and oral care portfolio in East and Southern Africa (Kenya, Uganda, Tanzania, Zimbabwe, Malawi, Zambia and Mozambique). Scope: Staff: 3 direct reports P&L oversight: KES 480.6M Country oversight: 7 ESA Countries Delivered Results:  Ignited regional market share growth 28.2% for the skin cleansing portfolio, 14% for skin care, and 21% for total personal care in a year.  Enabled substantial spike in brand growth, delivering growth for the following brand lines over tenure: o Skin Cleansing: Geisha (40%), Lifebuoy (11%), and Lux (33%). o Skin Care: Vaseline (29%) and Lady Gay (9%).  Outpaced the Share of Spend vs Share of Market index for Lifebuoy in the region to deliver 311 against the targeted 160 in June 2011.  Garnered the Top Ten Status Award at the 2011 Marketing Society of Kenya Awards for the Lifebuoy “Pledge to Defeat Diarrhea in Kenya” campaign.  Surpassed the KES 3Million pledge for the Global Hand Washing Day Campaign (October 2011) with Lifebuoy, to deliver KES 12Million in pledges.  Gained recognition by breaking the Guinness World Record in 2011 with Lifebuoy for the highest number of people simultaneously washing hands across multiple locations.
Brand Manager
Beiersdorf East Africa
07.2007 - 12.2010
World leader in skin care products. Started out as a Junior Brand Manager and recognized as top talent, rising to the position of Brand Manager in less than two years. Directed product development and launch, brand identity and management, and NIVEA’s largest sub-brands (NIVEA Body, NIVEA Deo, NIVEA Visage, NIVEA For Men and NIVEA Lip Care). Scope: Staff: 1 staff P&L oversight: >KES 49M (NIVEA Deo) Delivered Results:  Piloted product launches/relaunches for NIVEA Body, NIVEA Deo and NIVEA Visage sub-brands including Goodbye Cellulite, Happy Time Deo and DNAge.  Diversified product portfolio with the launch of locally manufactured NIVEA Body and Limara.  Positioned products as top-of-mind brands through trade visits and creative ATL and BTL collateral (TV commercials, Radio Ads, Print Ads, billboards, wall brandings, and in-store POS).  Teamed with the media agency to implement media and PR schedules.  Won the prestigious “Marketer of the Year Award” at Beiersdorf East Africa in 2008.  Revitalized output by coaching and training marketing interns from Kenya and South Africa.
Brand Manager
Beiersdorf South Africa
02.2010 - 06.2010
Served on a short assignment at the South African affiliate, with accountability for developing, reviewing, and implementing marketing plans for NIVEA Bath Care and Labello (Lip Care) brands, as well as the Group Africa portfolio.
Skills
"Strategic Planning & Execution;" "Marketing Communications;" "Brand Management;" "Business & Revenue Growth;" "Product Development & Launch;" "Operations Management;" "Leadership;" "P&L Management;" "Strategic Relationships;" "Client Relations;"
Education . Bachelor
Undergraduate Studies
RMIT University, Melbourne, Australia
02.2003 - 03.2007
I graduated with Distinction, after four years of undertaking my Bachelor of Business Degree with a major in Marketing.
Marketing Foundation 1 & 2
Unilever Kenya
01.2011 - 12.2011
This was an in-house, in-depth training conducted by Unilever Kenya for a duration of one year. It covered all the basic principles of Marketing as a discipline.
Languages
englishnative
frenchgood level
spanishgood level
More information
immediately
Central - Coast - Eastern - Nairobi - North Eastern - Nyanza - Rift Valley - Western
Nairobi
Permanent contract - Fixed-term contract
08.01.2021
72

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